Sportsbook provider Altenar has entered into a partnership with Bulgaria-based operator Magic Bet to expand its presence within the Balkans region.

The agreement enables Altenar to provide its products for online use to Magic Bet.

Initially， the partnership will focus on the online segment， allowing Magic Bet access to Altenar's portfolio， including Virtual Sports and interactive Bonus offerings for its clients.

Magic Bet CEO Plamen Dzhedzhev said: "Altenar has a reputation for world-class technology and we are excited to be going into 2024 with this deal signed. This integration will see us become one of the top online operators within the territory and we are thrilled to be able to offer a wide range of verticals to our customers.”

Altenar Account Manager， Panagiotis Lantzas， added: “Bulgaria is a key region for us as we look to expand our offering across the Balkans and we are delighted to agree on a deal with Magic Bet， one of the space’s leading operators. Magic Bet has some ambitious plans ahead and with our technology， the operator will be able to enhance its success across Bulgaria and we look forward to a fantastic journey with them. 

This partnership adds to Altenar's recent ventures. Notably，poker superstar its previous collaboration with LVC Diamond's Vegas.hu in Hungary allowed Altenar to further expand in the European market.

Similarly， Magic Bet has been actively expanding its offerings， notably partnering with CT Interactive to broaden its game selection， allowing patrons access to titles like Bloody Princess， Champagne and Fruits， Dice Quest and Dice Valhalla.